Heidi C. Petersen

Senior Vice President
Private Client

Heidi C. Petersen, Senior Vice President, oversees Associated Private Client and it’s 35 employees. She also serves on the Senior Leadership team for Associated. She has proven to be a true asset with over 35 years of management experience under her belt.

Her years of management experience has allowed her to successfully lead the mergers of several companies with Associated Private Client, formerly Auto & Home Insurance Agency.

Heidi enjoys spending her time out of the office with her twins and dogs. She also enjoys biking, hiking, visiting Door County and Arizona, where her daughter is currently living.


Karen Z. Vacko

Executive Vice President

Maredith Splendoria, SHRM-CP

Vice President - HR & Operations

Heidi C. Petersen

Senior Vice President Private Client

John Turner

Chief Financial Officer

Jon Zabikow

Director of Business Development